{"id":2068,"date":"2024-10-21T09:00:09","date_gmt":"2024-10-21T07:00:09","guid":{"rendered":"https:\/\/www.bfreeazyprod.com\/2018\/01\/13\/comment-aborder-les-medias-sociaux-en-tant-que-petite-entreprise-3\/"},"modified":"2025-05-25T15:52:06","modified_gmt":"2025-05-25T13:52:06","slug":"comment-aborder-les-medias-sociaux-en-tant-que-petite-entreprise-3","status":"publish","type":"post","link":"https:\/\/bfreeazyprod.com\/fr\/comment-aborder-les-medias-sociaux-en-tant-que-petite-entreprise-3\/","title":{"rendered":"\u00c9tude de cas : BYD France @ Paris Motor Show 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2068\" class=\"elementor elementor-2068 elementor-275\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c20fd6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c20fd6e\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7d89a\" data-id=\"5f7d89a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f80176 elementor-widget elementor-widget-heading\" data-id=\"2f80176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9tails du projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a551149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a551149\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e945b83\" data-id=\"3e945b83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8b7dcf elementor-widget elementor-widget-text-editor\" data-id=\"1d8b7dcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #000000;\">B.FREEAZY PROD (BFZ) a aid\u00e9 BYD France \u00e0 captiver des foules record au Mondial de l&#8217;Automobile de Paris 2024 avec des spectacles de danse tr\u00e8s \u00e9nergiques, ce qui a permis d&#8217;augmenter la fr\u00e9quentation du stand, d&#8217;impressionner les dirigeants et de g\u00e9n\u00e9rer des pistes significatives pour les \u00e9quipes de vente des concessionnaires.<\/span><\/p>\n<div class=\"row blogDescriptionTop\">\n<div class=\"col-md-6\">\n<div class=\"journal_content\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2975\" src=\"https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-at-PARIS-MOTOR-SHOW_2-scaled.jpg\" alt=\"B.FREEAZY PROD (BFZ) - BYD au SALON DE L'AUTOMOBILE DE PARIS\" width=\"2560\" height=\"1709\" srcset=\"https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-at-PARIS-MOTOR-SHOW_2-scaled.jpg 2560w, https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-at-PARIS-MOTOR-SHOW_2-768x513.jpg 768w, https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-at-PARIS-MOTOR-SHOW_2-1536x1025.jpg 1536w, https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-at-PARIS-MOTOR-SHOW_2-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"color: #000000;\"><b> <\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Client :<\/b><span style=\"font-weight: 400;\"> BYD France<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <b>Secteur d&#8217;activit\u00e9<\/b><span style=\"font-weight: 400;\"> Automobile<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <b>Projet :<\/b><span style=\"font-weight: 400;\"> Activation marketing au Mondial de l&#8217;Automobile de Paris 2024<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <b>Objectif :<\/b><span style=\"font-weight: 400;\"> Accro\u00eetre la visibilit\u00e9 de la gamme de v\u00e9hicules BYD, augmenter la fr\u00e9quentation du stand et cr\u00e9er des opportunit\u00e9s pour les \u00e9quipes de vente des concessionnaires d&#8217;interagir avec des clients potentiels.<\/span><\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>D\u00e9fis<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">BYD France disposait d&#8217;un stand de 500 m\u00b2 pr\u00e9sentant cinq mod\u00e8les de v\u00e9hicules (Seal, Seal U, Atto 3, Dolphin, Sealion) et le U8 de la marque premium YANG WANG. Avec une fr\u00e9quentation record au Mondial de l&#8217;Automobile de Paris, BYD avait besoin d&#8217;une activation exceptionnelle pour se d\u00e9marquer de la concurrence et attirer un engagement constant de la part des visiteurs. <\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>Notre approche<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Direction artistique et narration<\/b><span style=\"font-weight: 400;\">: D\u00e9veloppement d&#8217;une s\u00e9rie de mini-spectacles de danse (3-5 minutes chacun) align\u00e9s sur l&#8217;identit\u00e9 de chaque v\u00e9hicule, en veillant \u00e0 ce que les pr\u00e9sentations se d\u00e9roulent de mani\u00e8re transparente.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Divers styles de danse<\/b><span style=\"font-weight: 400;\">: Les danseurs s\u00e9lectionn\u00e9s se sont sp\u00e9cialis\u00e9s dans le break, le hip-hop, le popping, le krump, l&#8217;afrobeats, l&#8217;amapiano, le dancehall et bien d&#8217;autres encore, mettant en valeur les voitures gr\u00e2ce \u00e0 des performances fra\u00eeches et \u00e9nergiques.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Costumes et chor\u00e9graphie<\/b><span style=\"font-weight: 400;\">: Nous avons cr\u00e9\u00e9 des costumes et des m\u00e9langes musicaux personnalis\u00e9s qui s&#8217;int\u00e8grent \u00e0 la couleur et \u00e0 l&#8217;identit\u00e9 de marque de chaque v\u00e9hicule.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>M\u00e9dias sociaux et relations publiques<\/b><span style=\"font-weight: 400;\">: Nous avons fourni des vid\u00e9astes, des photographes, des gestionnaires de communaut\u00e9 et un soutien en mati\u00e8re de relations publiques afin de documenter l&#8217;enthousiasme et d&#8217;amplifier la port\u00e9e en ligne.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><b>R\u00e9sultats<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Attraction massive des foules<\/b><span style=\"font-weight: 400;\">: Les visiteurs ont afflu\u00e9 vers le stand \u00e0 chaque fois que le spectacle musical commen\u00e7ait, filmant les performances et les partageant sur les m\u00e9dias sociaux.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Des \u00e9loges de haut niveau<\/b><span style=\"font-weight: 400;\">: Les dirigeants de BYD, dont la vice-pr\u00e9sidente ex\u00e9cutive Stella Li, ont f\u00e9licit\u00e9 BFZ pour son professionnalisme et sa capacit\u00e9 \u00e0 captiver le public.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Facilitation des ventes<\/b><span style=\"font-weight: 400;\">: Augmentation des interactions significatives entre les \u00e9quipes de vente des concessionnaires et les clients potentiels, conduisant \u00e0 une meilleure m\u00e9morisation de la marque et \u00e0 des opportunit\u00e9s de vente.<\/span><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af738d1 elementor-widget elementor-widget-spacer\" data-id=\"af738d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column 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preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99a3d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99a3d18\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e528a\" data-id=\"b9e528a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B.FREEAZY PROD (BFZ) a aid\u00e9 BYD France \u00e0 captiver des foules record au Mondial de l&#8217;Automobile de Paris 2024, avec des spectacles de danse tr\u00e8s \u00e9nergiques qui ont stimul\u00e9 la fr\u00e9quentation des stands, s\u00e9duit les dirigeants et g\u00e9n\u00e9r\u00e9 des leads significatifs pour les \u00e9quipes de vente des concessionnaires.<\/p>\n","protected":false},"author":3,"featured_media":2978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[75],"tags":[86,88,84],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2068"}],"collection":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":14,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2068\/revisions"}],"predecessor-version":[{"id":3306,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2068\/revisions\/3306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media?parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/categories?post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/tags?post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}