{"id":2069,"date":"2024-01-20T09:00:08","date_gmt":"2024-01-20T08:00:08","guid":{"rendered":"https:\/\/www.bfreeazyprod.com\/2018\/01\/13\/conception-et-utilisabilite-du-point-de-vue-du-marketing-2\/"},"modified":"2025-06-11T08:46:52","modified_gmt":"2025-06-11T06:46:52","slug":"conception-et-utilisabilite-du-point-de-vue-du-marketing-2","status":"publish","type":"post","link":"https:\/\/bfreeazyprod.com\/fr\/conception-et-utilisabilite-du-point-de-vue-du-marketing-2\/","title":{"rendered":"\u00c9tude de cas : Revitaliser la sc\u00e8ne hip-hop chinoise gr\u00e2ce \u00e0 une tourn\u00e9e nationale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2069\" class=\"elementor elementor-2069 elementor-263\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c944447 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c944447\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5f46a\" data-id=\"0e5f46a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-324289c elementor-widget elementor-widget-heading\" data-id=\"324289c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9tails du projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f06cf04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f06cf04\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-569b91c2\" data-id=\"569b91c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27564e35 elementor-widget elementor-widget-text-editor\" data-id=\"27564e35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-2939\" src=\"https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-FABBREEZY-CHINA-TOUR-7-Cities-7-Stories.png\" alt=\"B.FREEAZY PROD (BFZ) - FABBREEZY CHINA TOUR - 7 Cities 7 Stories\" width=\"100%\" height=\"1013\"><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">D\u00e9couvrez comment nous avons men\u00e9 une tourn\u00e9e dans dix villes chinoises, en organisant des ateliers et des batailles apr\u00e8s la pand\u00e9mie pour inspirer les communaut\u00e9s hip-hop locales, en comblant les foss\u00e9s culturels et en stimulant l&#8217;expansion de la marque en Asie.<\/span><\/p>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p><b>Co-organisateurs :<\/b><span style=\"font-weight: 400;\"> JPJD &#8211; organisateur d&#8217;\u00e9v\u00e9nements hip-hop chinois x BFZ<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Secteur d&#8217;activit\u00e9 :<\/b><span style=\"font-weight: 400;\"> Divertissement, \u00e9change culturel, \u00e9ducation<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Projet :<\/b><span style=\"font-weight: 400;\"> Tourn\u00e9e nationale de trois semaines dans 10 villes chinoises<\/span><\/p>\n<p><b>Objectifs :<\/b><span style=\"font-weight: 400;\"> Soutenir la r\u00e9surgence post-pand\u00e9mique de la communaut\u00e9 chinoise de danse hip-hop en organisant des ateliers, en jugeant des battles et en encourageant les \u00e9changes culturels internationaux.<\/span><span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span><\/p>\n<p><b>D\u00e9fis :<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s la pand\u00e9mie, la communaut\u00e9 hip-hop chinoise, en plein essor, a cherch\u00e9 \u00e0 renouer avec des influences mondiales pour relancer l&#8217;int\u00e9r\u00eat et la participation au niveau local. Le d\u00e9sir d&#8217;accueillir des personnalit\u00e9s internationales susceptibles d&#8217;inspirer et d&#8217;\u00e9duquer les danseurs et les amateurs dans tout le pays \u00e9tait tr\u00e8s fort. <\/span><\/p>\n<p><b>Nos solutions :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tirer parti de l&#8217;expertise :<\/b><span style=\"font-weight: 400;\"> Notre cofondateur, Fabbreezy, qui a jou\u00e9 un r\u00f4le d\u00e9terminant dans l&#8217;introduction du hip-hop en Chine depuis 2004, a pris l&#8217;initiative.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coordination de la tourn\u00e9e :<\/b><span style=\"font-weight: 400;\"> En partenariat avec les organisateurs locaux que nous connaissons depuis 20 ans, nous avons planifi\u00e9 une tourn\u00e9e compl\u00e8te couvrant 10 grandes villes sur trois semaines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ateliers et cours :<\/b><span style=\"font-weight: 400;\"> Il a donn\u00e9 des cours publics et priv\u00e9s quotidiens \u00e0 des participants de Chine, du Japon, de Cor\u00e9e du Sud et d&#8217;ailleurs, de toutes les tranches d&#8217;\u00e2ge.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jugement et mentorat :<\/b><span style=\"font-weight: 400;\"> J&#8217;ai \u00e9t\u00e9 juge pour plusieurs battles de danse, fournissant des commentaires constructifs et un mentorat aux talents \u00e9mergents et avanc\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement communautaire :<\/b><span style=\"font-weight: 400;\"> Engagement aupr\u00e8s des communaut\u00e9s locales pour renforcer les liens et promouvoir le d\u00e9veloppement de la culture hip-hop dans les diff\u00e9rentes r\u00e9gions.<\/span><\/li>\n<\/ul>\n<p><b>R\u00e9sultats :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Forte participation :<\/b><span style=\"font-weight: 400;\"> Les classes et les battles \u00e9taient pleines \u00e0 craquer, ce qui t\u00e9moigne d&#8217;un fort regain d&#8217;int\u00e9r\u00eat et d&#8217;engagement au sein de la communaut\u00e9 hip-hop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impact culturel :<\/b><span style=\"font-weight: 400;\"> La tourn\u00e9e a non seulement revitalis\u00e9 la sc\u00e8ne locale, mais elle a \u00e9galement renforc\u00e9 les liens internationaux, favorisant un sentiment de communaut\u00e9 mondiale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avancement strat\u00e9gique :<\/b><span style=\"font-weight: 400;\"> Nous avons jet\u00e9 les bases de l&#8217;expansion strat\u00e9gique de notre entreprise en Asie, en permettant aux marques d&#8217;entrer en contact avec une base de consommateurs passionn\u00e9s et en pleine croissance.<\/span><\/li>\n<\/ul>\n<p><b>Opportunit\u00e9s pour les marques :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">  Les entreprises qui cherchent \u00e0 atteindre efficacement les consommateurs chinois et \u00e0 renforcer leur image de marque peuvent s&#8217;appuyer sur nos relations \u00e9troites et notre expertise dans la communaut\u00e9 hip-hop de la r\u00e9gion. 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preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a693624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a693624\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-880d3b3\" data-id=\"880d3b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B.FREEAZY PROD (BFZ) a men\u00e9 une tourn\u00e9e dans 10 villes chinoises, organisant des ateliers et des batailles apr\u00e8s la pand\u00e9mie afin d&#8217;inspirer les communaut\u00e9s hip-hop locales, de combler les foss\u00e9s culturels et de stimuler l&#8217;expansion de la marque en Asie.<\/p>\n","protected":false},"author":3,"featured_media":2974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[75],"tags":[89,207,206],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2069"}],"collection":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/comments?post=2069"}],"version-history":[{"count":9,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2069\/revisions"}],"predecessor-version":[{"id":3676,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2069\/revisions\/3676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media\/2974"}],"wp:attachment":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media?parent=2069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/categories?post=2069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/tags?post=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}