{"id":2358,"date":"2024-08-20T09:00:01","date_gmt":"2024-08-20T07:00:01","guid":{"rendered":"https:\/\/bfreeazyprod.com\/2023\/11\/20\/cottonwood-media-le-hip-hop-a-lopera\/"},"modified":"2025-06-11T08:50:38","modified_gmt":"2025-06-11T06:50:38","slug":"cottonwood-media-le-hip-hop-a-lopera","status":"publish","type":"post","link":"https:\/\/bfreeazyprod.com\/fr\/cottonwood-media-le-hip-hop-a-lopera\/","title":{"rendered":"\u00c9tude de cas : Activation pour Technics aux Jeux olympiques de Paris 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2358\" class=\"elementor elementor-2358 elementor-2356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-724165f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"724165f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ab360\" data-id=\"54ab360\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f67f73 elementor-widget elementor-widget-heading\" data-id=\"0f67f73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9tails du projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-119d85e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"119d85e2\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400cb26b\" data-id=\"400cb26b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c538f58 elementor-widget elementor-widget-text-editor\" data-id=\"4c538f58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>B.FREEAZY PROD (BFZ) a aid\u00e9 Technics \u00e0 attirer 20 000 visiteurs quotidiens lors des Jeux olympiques de Paris 2024, en associant des performances hip-hop \u00e0 des d\u00e9monstrations interactives afin de revitaliser l&#8217;h\u00e9ritage embl\u00e9matique de la marque et d&#8217;accro\u00eetre sa visibilit\u00e9 mondiale.<\/b><\/p>\n<div class=\"row blogDescriptionTop\">\n<div class=\"col-md-6\">\n<div class=\"journalImg\"><img decoding=\"async\" src=\"https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/04\/BFZxTechnics-at-Paris-2024-Olympics_Overview-scaled.jpg\" alt=\"BFZxTechnics at Paris 2024 Olympics_Overview\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-8\">\n<div class=\"journal_contentWrap\">\n<p><b><br><\/b><\/p><p><b>Client :<\/b><span style=\"font-weight: 400;\"> Technics (Panasonic Corporation)<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Secteur d&#8217;activit\u00e9 :<\/b><span style=\"font-weight: 400;\"> \u00c9lectronique grand public et marketing sportif<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Projet :<\/b><span style=\"font-weight: 400;\"> Activation marketing sur le site urbain officiel des Jeux Olympiques de Paris 2024, la Place de la Concorde<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Objectif :<\/b><span style=\"font-weight: 400;\"> Tirer parti de la visibilit\u00e9 des Jeux olympiques pour pr\u00e9senter les platines embl\u00e9matiques de Technics et renouer avec les passionn\u00e9s de la culture hip-hop.<\/span><\/p>\n<p><b>D\u00e9fis :<\/b><span style=\"font-weight: 400;\">  En tant que partenaire mondial des Jeux olympiques, Technics souhaitait revitaliser son image de marque en s&#8217;appuyant sur son lien historique avec la culture hip-hop. L&#8217;objectif \u00e9tait d&#8217;attirer et d&#8217;engager les 20 000 visiteurs quotidiens pendant deux semaines sur le site sportif urbain par le biais d&#8217;exp\u00e9riences interactives et divertissantes. <\/span><\/p>\n<p><b>Nos solutions :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Planification strat\u00e9gique :<\/b><span style=\"font-weight: 400;\"> Collaboration avec l&#8217;\u00e9quipe marketing de Technics pour affiner les objectifs et la narration, en veillant \u00e0 ce que l&#8217;activation soit coh\u00e9rente et convaincante.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direction artistique :<\/b><span style=\"font-weight: 400;\"> Conception de spectacles interconnect\u00e9s pr\u00e9sentant divers styles de danse (break, hip-hop, afro, krump, vibrations carib\u00e9ennes) afin de maintenir l&#8217;int\u00e9r\u00eat du public.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestion des talents :<\/b><span style=\"font-weight: 400;\"> S\u00e9lection d&#8217;une \u00e9quipe dynamique de danseurs, de DJ et de MC pour repr\u00e9senter les diff\u00e9rentes facettes de la culture hip-hop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chor\u00e9graphie et coordination :<\/b><span style=\"font-weight: 400;\"> Cr\u00e9ation de chor\u00e9graphies et organisation de s\u00e9ances d&#8217;entra\u00eenement, de r\u00e9p\u00e9titions et de repr\u00e9sentations en direct pendant les deux semaines de l&#8217;\u00e9v\u00e9nement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supervision sur place :<\/b><span style=\"font-weight: 400;\"> Gestion quotidienne de l&#8217;activation afin d&#8217;assurer une ex\u00e9cution sans heurts et la participation du public.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cr\u00e9ation de contenu et relations publiques :<\/b><span style=\"font-weight: 400;\"> Nous avons fourni des services de m\u00e9dias sociaux, y compris la vid\u00e9ographie, la photographie, la gestion de la communaut\u00e9 et les relations publiques, afin d&#8217;amplifier la port\u00e9e de l&#8217;\u00e9v\u00e9nement et de capturer son atmosph\u00e8re vibrante.<\/span><\/li>\n<\/ul>\n<p><b>R\u00e9sultats :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elle a r\u00e9ussi \u00e0 attirer des milliers de visiteurs, \u00e0 am\u00e9liorer la visibilit\u00e9 de la marque Technics et \u00e0 \u00e9tablir un lien avec les jeunes et les adultes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9senter les produits Technics par le biais d&#8217;exp\u00e9riences interactives, afin de stimuler l&#8217;int\u00e9r\u00eat et les ventes potentielles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation d&#8217;un contenu pr\u00e9cieux pour les m\u00e9dias sociaux et la couverture m\u00e9diatique, ce qui a permis d&#8217;\u00e9tendre l&#8217;impact de l&#8217;activation au-del\u00e0 de l&#8217;\u00e9v\u00e9nement.<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"journal_contentWrap\"><\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99763fa elementor-widget elementor-widget-spacer\" data-id=\"99763fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b209031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b209031\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6048277\" data-id=\"6048277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-122eed8 elementor-widget elementor-widget-heading\" data-id=\"122eed8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9dias<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68e1020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e1020\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-999aa31\" data-id=\"999aa31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e617a23 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"e617a23\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.instagram.com\/p\/DEQfhTFo-gx\/\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9616ada elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9616ada\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d82c1d1\" data-id=\"d82c1d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B.FREEAZY PROD (BFZ) a aid\u00e9 TECHNICS \u00e0 attirer 20 000 visiteurs quotidiens aux OLYMPIQUES de PARIS 2024, en fusionnant des performances hip-hop avec des d\u00e9monstrations interactives pour revitaliser l&#8217;h\u00e9ritage embl\u00e9matique de leur marque et accro\u00eetre leur visibilit\u00e9 mondiale.<\/p>\n","protected":false},"author":3,"featured_media":2890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[75],"tags":[86,88,84],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2358"}],"collection":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/comments?post=2358"}],"version-history":[{"count":15,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2358\/revisions"}],"predecessor-version":[{"id":3683,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/2358\/revisions\/3683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media\/2890"}],"wp:attachment":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media?parent=2358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/categories?post=2358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/tags?post=2358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}