{"id":3369,"date":"2025-02-28T09:00:29","date_gmt":"2025-02-28T08:00:29","guid":{"rendered":"https:\/\/bfreeazyprod.com\/etude-de-cas-byd-france-lancement-de-latto-2-a-paris-la-defense-arena\/"},"modified":"2025-06-11T08:44:27","modified_gmt":"2025-06-11T06:44:27","slug":"etude-de-cas-byd-france-lancement-de-latto-2-a-paris-la-defense-arena","status":"publish","type":"post","link":"https:\/\/bfreeazyprod.com\/fr\/etude-de-cas-byd-france-lancement-de-latto-2-a-paris-la-defense-arena\/","title":{"rendered":"\u00c9tude de cas : BYD France &#8211; Lancement de l&#8217;ATTO 2 \u00e0 Paris La D\u00e9fense Arena"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3369\" class=\"elementor elementor-3369 elementor-3351\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c20fd6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c20fd6e\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7d89a\" data-id=\"5f7d89a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f80176 elementor-widget elementor-widget-heading\" data-id=\"2f80176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9tails du projet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a551149 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a551149\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e945b83\" data-id=\"3e945b83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8b7dcf elementor-widget elementor-widget-text-editor\" data-id=\"1d8b7dcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>B.FREEAZY PROD (BFZ) a donn\u00e9 vie au \u00ab BYD ATTO 2 Village \u00bb en d\u00e9voilant un hymne rap sur mesure, des spectacles de danse dynamiques et un clip vid\u00e9o avec un drone volant parmi 60 v\u00e9hicules ATTO 2.  <\/p>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3364\" src=\"https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-ATTO-2-PARIS-LA-DEFENSE-ARENA.jpg\" alt=\"B.FREEAZY PROD (BFZ) - BYD ATTO 2 PARIS LA DEFENSE ARENA\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-ATTO-2-PARIS-LA-DEFENSE-ARENA.jpg 2048w, https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-ATTO-2-PARIS-LA-DEFENSE-ARENA-768x432.jpg 768w, https:\/\/bfreeazyprod.com\/wp-content\/uploads\/2025\/05\/B.FREEAZY-PROD-BFZ-BYD-ATTO-2-PARIS-LA-DEFENSE-ARENA-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><br \/><\/b><\/p>\n<p><b>Client :<\/b><span style=\"font-weight: 400;\"> BYD France<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span> <b>Industrie :<\/b><span style=\"font-weight: 400;\"> Automobile<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span> <b>Projet :<\/b> \u00ab Activation marketing \u00bb BYD ATTO 2 Village<br \/><b><br \/><\/b><\/p>\n<p><b>Objectif :<\/b> Pr\u00e9senter le nouveau mod\u00e8le ATTO 2 de BYD \u00e0 un public exclusif de 500 personnes (journalistes, influenceurs, gestionnaires de flotte, clients existants et concessionnaires partenaires).<\/p>\n<p><span style=\"font-size: 1rem; font-weight: bold;\">D\u00e9fis :<\/span> <span style=\"font-style: inherit; font-weight: inherit;\">Paris La D\u00e9fense Arena est la plus grande salle d&#8217;Europe et le si\u00e8ge du Racing 92. BYD avait pour objectif de transformer une partie de ce site gigantesque en un \u00ab village \u00bb immersif comprenant 60 v\u00e9hicules d&#8217;essai, des stands th\u00e9matiques et un programme en direct qui non seulement d\u00e9voilerait le mod\u00e8le ATTO 2, mais aussi divertirait et \u00e9duquerait les participants.<\/span><\/p>\n<p><b>Notre approche<\/b><span style=\"font-size: 1rem; font-weight: bold;\">:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Divertissement th\u00e9matique<\/b>: Cr\u00e9ation d&#8217;un spectacle de chant et de danse d&#8217;ouverture pour assurer la transition entre la conf\u00e9rence dans les tribunes et la pr\u00e9sentation officielle du village BYD ATTO 2.<\/li>\n<li aria-level=\"1\"><b>Hymne rap personnalis\u00e9<\/b>: Composition d&#8217;un morceau de rap sur mesure c\u00e9l\u00e9brant les valeurs et l&#8217;identit\u00e9 de la marque BYD, interpr\u00e9t\u00e9 en direct avec des danseurs de haut niveau.<\/li>\n<li aria-level=\"1\"><b>Chor\u00e9graphie et production<\/b>: Il a dirig\u00e9 les r\u00e9p\u00e9titions, le d\u00e9roulement du spectacle, la direction musicale et la conception des costumes, en veillant \u00e0 ce que le message de la marque soit coh\u00e9rent d&#8217;un bout \u00e0 l&#8217;autre.<\/li>\n<li aria-level=\"1\"><b>Initiative en mati\u00e8re de vid\u00e9o musicale<\/b>: Nous avons profit\u00e9 du lieu et de l&#8217;impressionnante gamme de v\u00e9hicules pour tourner un clip vid\u00e9o complet pour l&#8217;hymne rap personnalis\u00e9, ce qui a permis d&#8217;\u00e9tendre la long\u00e9vit\u00e9 de la campagne et son impact sur les m\u00e9dias sociaux.<\/li>\n<\/ul>\n<p><b>R\u00e9sultats<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Une exp\u00e9rience de lancement immersive<\/b>: La transition dynamique entre la conf\u00e9rence et le d\u00e9voilement du village a permis de maintenir l&#8217;int\u00e9r\u00eat et l&#8217;enthousiasme des participants.<\/li>\n<li aria-level=\"1\"><b>Reconnaissance mondiale<\/b>: Les responsables r\u00e9gionaux de BYD (Europe, Am\u00e9rique du Nord, LATAM, MENA) ont salu\u00e9 l&#8217;approche cr\u00e9ative, am\u00e9liorant ainsi la perception de la marque.<\/li>\n<li aria-level=\"1\"><b>Contenu marketing \u00e0 longue tra\u00eene<\/b>: La vid\u00e9o musicale officielle a fait le lien entre le buzz du lancement de f\u00e9vrier 2025 et les futures sorties de mod\u00e8les, transformant l \u00ab \u00e9lan de l \u00bb \u00e9v\u00e9nement en une d\u00e9fense continue de la marque.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af738d1 elementor-widget elementor-widget-spacer\" data-id=\"af738d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column 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controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99a3d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99a3d18\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9e528a\" data-id=\"b9e528a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B.FREEAZY PROD (BFZ) a donn\u00e9 vie au \u00ab BYD ATTO 2 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2.<\/p>\n","protected":false},"author":3,"featured_media":3365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[75],"tags":[86,88,84],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/3369"}],"collection":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/comments?post=3369"}],"version-history":[{"count":6,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/3369\/revisions"}],"predecessor-version":[{"id":3664,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/posts\/3369\/revisions\/3664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media\/3365"}],"wp:attachment":[{"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/media?parent=3369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/categories?post=3369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bfreeazyprod.com\/fr\/wp-json\/wp\/v2\/tags?post=3369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}