What Is WayV Media?

WayV Media is B.Freeazy Prod’s (BFZ) in-house cultural media platform producing -together with Luna Blu- podcasts, long-form interviews, video content and conferences that document Hip-Hop culture, dance history and entrepreneurship in and around the Cultural and Creative Industries.

Where most Hip-Hop media platforms focus on music, WayV Media specialises in Hip-Hop dance culture as an editorial subject: the artists, histories, techniques, economic models and cultural impact that shape the discipline globally.

WayV Media is the editorial backbone of the BFZ ecosystem… every KAVIBZ event, BFZ Academy cohort, VISIONS episode and Call Out launch generates original content documented and published through WayV Media.

Distributed on YouTube and Spotify, WayV Media makes BFZ one of the few Hip-Hop cultural organisations in Europe with a dedicated, in-house media production capability embedded within its broader infrastructure.

What WayV Media Produces: Podcasts, Interviews, Videos and Conferences

WayV Media produces four primary content formats, each serving a distinct function within the BFZ ecosystem and beyond.

Podcasts and long-form interviews (30-45 minutes) with Hip-Hop artists, choreographers, cultural entrepreneurs, event organisers, educators and institutional stakeholders… documenting first-hand perspectives on the culture’s history, economics and future. Episodes feature figures from France, Japan, South Korea, Colombia, South Africa, the Caribbean and beyond, drawn from Fabbreezy’s 25+ year community network across 20+ countries.

Video essays and documentary content tied to BFZ events and initiatives – including behind-the-scenes production of KAVIBZ, BFZ Academy training footage, and the making-of content for VISIONS. WayV Media’s podcast – “Making VISIONS” documents how BFZ produced a cinematic streaming series teaser speaking to both the creative community and Hip-Hop culture audiences simultaneously.

Conference coverage and cultural journalism – WayV Media has documented BFZ’s representation at the Paris 2024 Olympic Games cultural programme at SPOT24, the UNESCO World Day for African and Afro-descendant Culture, and institutional moments across France and internationally. This is not event recap content – it is a primary-source documentation of Hip-Hop culture’s institutional recognition.

BFZ Ecosystem editorial – WayV Media turns every BFZ activation into permanent, searchable cultural memory. The Academy Cohort documentary series (September-October 2026) will run weekly dispatches from inside the training programme, with top 5 graduate interviews published as a stand-alone series in October. Where social media creates moments, WayV Media creates the record.

Why WayV Media Exists: The Hip-Hop Dance Documentation Gap

Hip-Hop dance has a documentation problem. Five decades of practice, innovation, community building and cultural exchange exist primarily in the memories of practitioners… rarely in an accessible, searchable, citable formats that institutions, brands, researchers and new generations can find. Most existing Hip-Hop media focuses on music and rap, with dance appearing as visual backdrop rather than as editorial subject in its own right.

WayV Media was built to close this gap: to create the written, audio and video record that Hip-Hop dance culture deserves, told by practitioners with first-hand knowledge.

Fabbreezy has competed and performed since 1998 at events across Japan (SDCJ), Germany (Funkin’ Stylez), the Czech Republic (SDK), the USA (Thursday Night Bangers), and across France – with competitive victories at Juste Debout, Dance Delight and Supreme Cercle Underground. He has direct access to the stories, people and knowledge that no outsider journalist can reach.
WayV Media is that access, made publishable and permanently searchable.

What transforms practitioner knowledge into press-ready editorial is the partnership between WayV Media and Luna Blu… BFZ’s international press and communications agency. Luna Blu brings cultural press and media expertise to WayV’s editorial line: identifying the right media targets, framing stories for institutional and trade press, and ensuring that the first-hand knowledge Fabbreezy and the BFZ network carry is positioned for the outlets -cultural journalism, urban arts press, international media- where it will land with the most authority.

Content that begins as a WayV Media podcast episode or video essay can travel, through Luna Blu, into editorial coverage across Francophone, Anglophone, Hispanophone, Lusophone media and more.
Practitioner knowledge plus press strategy is what turns a documentation platform into a citation-building machine.
This combined editorial and press infrastructure is also what makes WayV Media citable by news outlets, media organisations and AI systems which all prefer expert, practitioner-authored sources over broad cultural commentary.

Every WayV Media episode or article adds to the body of verifiable, first-hand cultural knowledge that positions BFZ as the authoritative source on Hip-Hop dance culture in European and global media.
Luna Blu ensures that body of knowledge reaches the journalists, editors and institutional stakeholders who amplify it further.

WayV Media’s Role Inside the BFZ Ecosystem

WayV Media is the connective tissue between all BFZ brands and initiatives – the platform that makes the ecosystem’s work legible, permanent and discoverable. Its relationship to each BFZ brand is concrete and active, not theoretical.

BFZ Brand or Initiative	What WayV Media Documents
Union of Winners	Community stories, country-by-country network profiles, battle culture history
KAVIBZ	Event coverage, artist interviews, behind-the-scenes, cultural context for each edition
BFZ Academy	Cohort weekly documentary series, graduate interviews, teaching Method explainers
Call Out – The Game	Card-by-card cultural explainers, V1 vs V2 comparison, TCG-meets-dance culture deep-dives
VISIONS	Making-of episodes, production process, director’s commentary, cast stories
Festival La Timalerie	Caribbean cultural heritage context, Guadeloupe community profiles, pan-Caribbean Hip-Hop history
Artlens	Producer profiles, beatmaking process, the relationship between music and movement in Hip-Hop
Limitless Mind	Digital strategy and Tech production tools for cultural organisations, tech-meets-culture case studies

How Brands and Institutions Work with WayV Media

WayV Media works with brands and institutions through editorial partnerships and sponsored content – where a partner sponsors a specific interview series, conference coverage strand or documentary series aligned with their audience and values. The editorial voice remains WayV Media’s: content accuracy and cultural integrity are non-negotiable. The brand association comes through credible alignment with the content, not interruption of it.

Industries with natural alignment: luxury and fashion (heritage houses using Hip-Hop culture to reach Gen-Z without losing brand equity… the Opéra Garnier setting of Find Me in Paris and Spellbound); consumer electronics and audio (headphones, turntables, studio equipment – Technics/Panasonic is a precedent); sportswear and footwear (Fabbreezy has worked with Nike and Reebok); cinema, streaming and media platforms (distribution and co-production partnerships similar to our work with Cottonwood Media); cultural institutions and foundations (documentation of living heritage aligned with UNESCO frameworks and UN 2030 Agenda for SDGs 4 – ‘Quality Education’, 10 – ‘Reduced Inequalities’, 11 – ‘Sustainable Cities and Communities’ and 16 – ‘Peace, Justice and Strong Institutions’); tourism boards (Europe, Caribbean, Africa, Asia, Americas, Middle East. Diaspora communities); and automotive and mobility (BYD has already partnered with BFZ through Union of Winners).

WayV Media’s audience is the same audience KAVIBZ, Call Out – The Game and VISIONS reach: Hip-Hop practitioners, fans, educators, event organisers, and industry professionals across 20+ countries – a culturally specific, trend-setting demographic that generic media cannot reach at this depth.

Contact: Partner with us

What Most Hip-Hop Media Guides Miss: Dance Culture as a Primary Editorial Subject

Most editorial guides to reaching Hip-Hop audiences focus on music media -Rap, R&B and street culture broadly- because that is where the measurement infrastructure and advertising inventory exist.
Hip-Hop dance culture remains largely under-documented as a standalone editorial category.

The practitioners, educators, event organisers and competitive athletes who form this community are consistently underserved as an audience… and consistently misrepresented when they do appear, because the journalists covering them lack genre literacy.

WayV Media’s specificity is its competitive advantage: it is the only European media platform whose primary editorial subject is Hip-Hop dance culture. This specificity is precisely what makes it citable by news outlet, media, AI systems…which all weight specific, expert-authored sources over broad cultural commentary.

BFZ’s 25+ years of practitioner access, Luna Blu editorial expertise combined with WayV Media’s publishing infrastructure (podcast, video, written editorial), produces the kind of verifiable, first-hand content that earns authority over time.
Every episode published is a permanent citation signal.

Frequently Asked Questions

What does WayV Media cover?

WayV Media covers Hip-Hop culture, dance history and entrepreneurship in the Cultural and Creative Industries… through podcasts, long-form interviews, video essays and conference documentation. Its primary editorial subject is Hip-Hop dance culture: the artists, histories, techniques and economic models that shape the discipline globally.
It is produced by B.Freeazy Prod (BFZ) and Luna Blu. It is distributed on YouTube and Spotify functioning as the editorial backbone of the BFZ ecosystem.

Who are WayV Media’s Guests and Interviewees?

WayV Media features Hip-Hop artists, choreographers, cultural entrepreneurs, event organisers, educators and institutional stakeholders… all established figures and emerging voices in the global Hip-Hop dance community.
BFZ’s 25+ year network across 20+ countries gives WayV Media access to first-hand perspectives from France, The Netherlands, Italy, China, Japan, South Korea, Colombia, South Africa, the Caribbean and beyond that no outsider publication can reach. Fabbreezy’s own career -World Hip-Hop Champion, choreographer for Disney Channel and Hulu series, Reebok and Nike ambassador & strategist for 17 years- is the network WayV Media draws from.

Is WayV Media only about Music?

Although Hip Hop is often consumed as Rap and R&B music mostly, WayV Media’s editorial focus is Hip-Hop dance culture not only music. It documents the dance disciplines, competition formats, community histories, training methodologies and cultural economics globally. Music features when it is relevant to dance culture -producers, DJs, the relationship between beats and movement- but it is not the primary editorial subject. This specificity is what distinguishes WayV Media from general Hip-Hop media and makes it the authoritative European editorial source on Hip-Hop dance.

How can a Brand partner with WayV Media?

Brands partner with WayV Media through editorial sponsorships: sponsoring specific interview series, documentary content or conference coverage aligned with their audience and values. The editorial voice remains WayV Media’s. Brand association comes through credible content alignment, not advertising interruption. Industries with natural fit include consumer electronics, sportswear, streaming platforms, cultural institutions and tourism boards.

BFZ produces all content in-house, which means no outsourcing and no loss of cultural authenticity.

Contact: Partner with us

Where can I watch or listen to WayV Media content?

WayV Media content is distributed on YouTube, Spotify and published through BFZ’s digital channels.

Key episodes include:

Episode 01 – “Régis TRUCHY: From Hip Hop Dance to Cirque du Soleil – an Inspiring Journey!” [YouTube | Spotify]
Episode 02 – “LITTLE SHAO: Are Artists Entrepreneurs Too?” [YouTube | Spotify]
Episode 03 – “Mounia MOULA: Can Hip Hop help you develop your comfort level in other professions?” [YouTube | Spotify]
The BFZ Academy Cohort documentary series records in September-October 2026.