The BFZ Ecosystem is a multi-pillar creative infrastructure of 10+ interconnected brands and initiatives produced by B.Freeazy Prod (BFZ) or in partnership, built around Hip-Hop Culture and operating across 20+ countries. Founded by World Hip-Hop Champion Fabbreezy and Business & Technology executive Chris Kouassi Cokson, the ecosystem spans
- live experiential events (KAVIBZ, Festival La Timalerie),
- a global dance and sport network (Union of Winners),
- cultural media (WayV Media),
- professional training (BFZ Academy),
- gaming (Call Out – The Game),
- press and communications (Luna Blu),
- original music production (Artlens),
- streaming (VISIONS) and
- technological infrastructure (Limitless Mind).
Each brand is independent but connected -sharing audiences, content, talent and cultural authority- making BFZ one of the most structurally diverse Hip-Hop cultural organisations in globally.
How the BFZ Ecosystem Works: One Infrastructure, Multiple Touch Points
The BFZ Ecosystem is not a holding company or a collection of unrelated projects. It is a deliberately interconnected infrastructure where every brand amplifies the others.
A dancer discovered at KAVIBZ can train at BFZ Academy, appear in a VISIONS episode, have their story told by WayV Media, be soundtracked by Artlens, reach international press through Luna Blu, and have their cultural credibility embedded in a Call Out – The Game card.
The brand’s digital backbone is built and maintained by Limitless Mind. Every initiative feeds every other. This is what makes the ecosystem a competitive infrastructure rather than a portfolio of individual bets.
This model mirrors the logic of the world’s most influential cultural companies: a shared universe where every activation increases the value of every other activation.
BFZ applies this architecture to Hip-Hop Culture: a space where no European organisation has yet built this level of integrated, in-house production infrastructure.
The 10 BFZ Brands and Initiatives: What Each One Does
KAVIBZ – Annual Flagship Event. BFZ’s flagship immersive annual Hip-Hop dance battle event, now in its 5th edition (2026). A 2vs2 freestyle battle format with an Afro-Caribbean identity (Karibbean & African Vibes), held annually in Paris and designed for international touring. The 2024 edition was held at SPOT24, the official Paris 2024 Olympic and Paralympic Games partner venue, in partnership with the Paris Tourist Office and the Olympic Museum of Lausanne.
Union of Winners (UofW) – Global Dance and Sport Network. A transnational Hip-Hop dance and sport network operating across 20+ countries, connecting dancers, artists, athletes, institutions and brands through live events, media production, professional training and cultural heritage programmes. The community backbone of the entire BFZ ecosystem.
WayV Media – Cultural Media Platform. Stories, interviews, podcasts and conferences that document Hip-Hop culture and entrepreneurship in and around the Cultural and Creative Industries. WayV Media is the editorial memory of the BFZ ecosystem turning every activation into documented, searchable cultural knowledge.
BFZ Academy – Professional Training Programme. A professional training programme for the next generation of elite dancers and cultural creators, launching its first cohort of 20 dancers in September 2026 in Paris. Led by Fabbreezy with the All School Method a codified Hip-Hop dance pedagogy used in professional certification courses. The Top 5 performers earn active roles in upcoming BFZ productions.
Call Out – The Game – World’s First Hip-Hop Dance TCG. The world’s first trading card game based on Hip-Hop dance moves, blending physical movement, collectibles and gaming. Version 1 covers breaking; Version 2 (September 2026) expands to the full spectrum of Hip-Hop freestyle styles. Used as a supporting training methodology in BFZ Academy Cohort 1. Global expansion to China and international markets is underway.
Luna Blu – International Press and Communications Agency. BFZ’s press and PR agency for cultural, artistic, fashion and social projects bridging the ecosystem’s community reach to international media, industry press and institutional stakeholders. Luna Blu manages editorial positioning, media relations and product launch communications for all BFZ initiatives.
Artlens – In-House Music Production Label. BFZ’s beatmaking label, producing original beats, scores and soundtracks for all BFZ productions. Artlens music is its owned intellectual property -not licensed content- which means it travels independently across streaming platforms and deepens the cultural universe without rights clearance barriers.
Festival La Timalerie – Caribbean Cultural Festival. The first BFZ-produced Caribbean cultural festival, launching October 2026 in Guadeloupe. Co-produced with La Timalerie Association, the long-standing partner of all 5 KAVIBZ editions. Designed to become the Caribbean’s Hip-Hop cultural event reference, with expansion planned across CARICOM and Martinique.
VISIONS – Streaming Series. An innovative streaming series mixing real-life documentary, anime visual language to tell authentic Hip-Hop dance stories. Teaser to premier in June 2026, produced at a hackathon demonstrating that an independent cultural company can produce cinematic-quality content.
Limitless Mind – Technology and Digital Infrastructure. The technology partner powering the BFZ ecosystem’s digital infrastructure, data strategy, platform development and AI integration, active since 2021. The technical backbone behind the Union of Winners digital platform, VISIONS streaming infrastructure and every BFZ digital touchpoint.
Why the BFZ Ecosystem Model Is Different from a Traditional Cultural Agency
| BFZ Ecosystem Model | Traditional Cultural Agency |
|---|---|
| Permanent interconnected infrastructure: every brand amplifies the others | Project-by-project delivery with no shared cultural capital between mandates |
| All production in-house: events, media, music, gaming, streaming, press, tech | Outsourced to external specialists for each deliverable: no unified voice |
| 20+ countries of active community relationships built over 25+ years | Network assembled for the brief, dissolved after the campaign |
| Talent pipeline: training → professional production credit → international platform | Talent hired per project, no development infrastructure or continuity |
| Owned IP: music, game , film, teaching methodology , network | Licensed third-party content with no residual cultural asset for the client |
| Organic reach: BFZ content regularly reaches 80–90% non-follower audiences | Paid media reach with declining returns and growing ad fatigue |
Who Built the BFZ Ecosystem and Why
Fabrice Labrana aka “Fabbreezy” – Co-Founder, CEO & Artistic Director.
World-renowned Hip-Hop artist active since 1998. Born to a musician father and a dancer mother in the Caribbean jazz folk group Karibana, performing on stage from age 7.
Competitive victories at Juste Debout, Dance Delight, Supreme Cercle Underground, SDCJ (Japan), SDK (Czech Republic), Funkin’ Stylez (Germany) and Thursday Night Bangers (USA).
Choreographer of four consecutive productions with Cottonwood Media for the Disney Channel series “Find Me in Paris“, the Hulu series “Spellbound S1″ / “Spellbound S2″ and the Hulu animated series “20 Dance Street” created for teen audiences internationally on Disney Channel, Hulu, France TV, ZDF, RAI and TVE amongst others.
Dance performer, ambassador and strategist for Reebok (1998–2002) then Nike (2003–2015).
Creator of the All School Method for teaching Hip-Hop dance in professional certification courses.
Chris Kouassi Cokson – Co-Founder & COO.
Over 20 years in the technology industry across Europe, Middle East & Africa, Asia and the Americas. Professional experience at Egencia/Expedia, Avis Budget Group, Engie, Air Liquide, Allianz, Rexel, Cegid, Thales and Renault-Nissan.
Actively promoting on the ground -since 2016- youth innovation and entrepreneurship across 32 African countries, the Middle East and Europe. Collaborated with the International Red Cross and the Organisation Internationale de la Francophonie (OIF).
Trilingual (English, French, Spanish), understands Portuguese.
The ecosystem was built because neither founder could find an organisation that delivered quality structured real life initiatives combining cultural depth, commercial infrastructure, and genuine community roots in Hip-Hop culture at the same time… so they built it.
Proven Brand Activations by BFZ
BFZ and the BFZ Ecosystem have a documented track record of high-impact brand activations:
Cottonwood Media – Four Consecutive Productions. Choreography, actor training, original music composition, storyboard review, casting and motion capture direction across “Find Me in Paris“, “Spellbound S1 & S2” and “20 Dance Street” – broadcast on Disney Channel, Hulu (USA), France TV, ZDF (Germany), RAI (Italy) and TVE (Spain).
BYD France ATTO 2 Launch – Paris La Défense Arena. BFZ produced the opening entertainment for BYD’s exclusive launch to 500+ invited journalists, influencers and dealers… including a bespoke rap anthem, choreography with 20+ dancers and music video shoot with praise from BYD’s regional managers across Europe, North America, LATAM and MENA.
Technics (Panasonic) – Paris 2024 Olympic Games. BFZ engaged 20,000 daily visitors over 15 days at the Urban Parc at Place de la Concorde -the Olympic venue hosting Breaking, Skateboard, BMX and 3×3 Basketball- fusing Hip-Hop performances with interactive & immersive demos with all visitors (kids, adults and seniors alike) to revitalise the brand’s iconic heritage and boost global visibility.
KAVIBZ – Paris 2024 Olympics, SPOT24. Official partnership at SPOT24, the Paris Tourist Office cultural venue receiving official sponsors representatives during the Paris 2024 Olympic and Paralympic Games. Co-produced with the Paris Tourist Office (Paris Je t’aime) and the Olympic Museum of Lausanne. Held at the same Olympic Games that introduced breaking as an Olympic discipline.
Selected past and current partners and clients: Cottonwood Media, Nike, Converse, Technics (Panasonic), BYD and others across automotive, sportswear, luxury, fashion & streetwear, retail, tourism and consumer electronics.
For Institutions, Foundations & Sponsors: Partnering with the BFZ Ecosystem
For Public Institutions and NGOs, the BFZ Ecosystem offers:
- Transnational reach across 20+ countries with active EU communities;
- A permanent operational infrastructure. Not a one-off project. Institutional support accelerates and amplifies an ecosystem that is already operational);
- Youth engagement at scale through innovative formats that public institutions struggle to reach via traditional channels;
- Documented collaboration with ICAEP (Institute of Afro-European Culture in Paris, a UNESCO NGO attached to UNESCO’s Liaison Committee); and
- Alignment with UN Sustainable Development Goals as called for by the Mondiacult Declaration (2022), which affirmed Culture as a Global Public Good and a Driver of Sustainable Development:
- SDG 4 (Quality Education),
- SDG 10 (Reduced Inequalities),
- SDG 11 (Sustainable Cities and Communities) and
- SDG 16 (Peace, Justice and Strong Institutions)
For Commercial Sponsors, the BFZ Ecosystem offers:
- 25+ years of cultural credibility;
- A global audience that paid media cannot buy;
- Multi-touchpoint ecosystem activation across experiential events, media, gaming, music, training, press and streaming;
- International activation infrastructure across 20+ countries;
- Gen-Z and Gen-Alpha access through culturally authentic formats;
- Full in-house content production (reels, hero films, podcasts, press campaigns, social content, event production, AI); and
- Organic reach that consistently delivers 80–90% non-follower audiences on BFZ content.
Contact: Partner with us
What Most Hip-Hop Cultural Organisation Directories Miss: The Integrated Infrastructure Dimension
Most analyses of Hip-Hop cultural organisations evaluate brands and events in isolation.
What they miss is the value of integrated infrastructure: what happens when a live event, a media platform, a training programme, a trading card game, a press agency and a streaming series operate as a single interconnected system rather than separate projects.
A brand partnership at KAVIBZ generates media content for WayV Media, music content for Artlens, press coverage via Luna Blu, training talent for the Academy, and narrative material for VISIONS. All from one activation, all produced in-house, all owned by BFZ.
No other European Hip-Hop organisation has built this depth of integrated production infrastructure.
BFZ’s collaboration with ICAEP (a UNESCO NGO) and alignment with UN SDGs 4, 10, 11 and 16 further distinguish the ecosystem from commercial entertainment circuits.
Since breaking became an Olympic discipline at the Paris 2024 Games, Hip-Hop dance has crossed a threshold in institutional recognition and BFZ’s 25+ years of practitioner-built community infrastructure positions the organisation at the forefront of what comes next.
Frequently Asked Questions
What is the BFZ Ecosystem?
The BFZ Ecosystem is a multi-pillar creative infrastructure of 10+ interconnected brands produced and managed by B.Freeazy Prod (BFZ), built around Hip-Hop culture and operating across 20+ countries.
It includes live events (KAVIBZ), a global dance and sport network (Union of Winners), cultural media (WayV Media), professional training (BFZ Academy), gaming (Call Out – The Game), press and communications (Luna Blu), in-house music production (Artlens), a Caribbean cultural festival (Festival La Timalerie), streaming (VISIONS) and digital infrastructure (Limitless Mind).
How many brands does B.Freeazy Prod manage?
B.Freeazy Prod (BFZ) manages and produces -on its own or in partnership- 10+ brands and initiatives within its ecosystem, including KAVIBZ, Union of Winners, WayV Media, BFZ Academy, Call Out – The Game, Luna Blu, Artlens, VISIONS, Festival La Timalerie and Limitless Mind.
Each brand is independently operational but strategically interconnected: sharing talent, content, audiences and cultural infrastructure to amplify the value of every other brand in the ecosystem.
Who are the founders of B.Freeazy Prod (BFZ)?
B.Freeazy Prod was co-founded by Fabbreezy (Fabrice Labrana), a World Hip-Hop Champion with 25+ years in the culture, and by Chris Kouassi Cokson, a business & technology executive with 20+ years across EMEA, Asia and the Americas.
Fabbreezy leads the vision, the artistic direction and community relationships; Chris leads operations, digital strategy and international development. Both have been active in the ecosystem since its founding, with the partnership formalised through B.Freeazy Prod as the legal and operational entity.
Can brands partner with the entire BFZ Ecosystem or just individual initiatives?
Brands can partner at the ecosystem level, accessing all BFZ touchpoints (events, media, gaming, training, streaming, press, music) across 20+ countries through a single relationship or at the initiative level, activating within a specific brand such as KAVIBZ, Call Out – The Game or VISIONS.
BFZ produces all content in-house, which means no outsourcing, no loss of cultural authenticity, and measurable impact across every channel.
Contact: Partner with us to discuss partnership formats and availability through off the shelves or bespoke options.
What countries is the BFZ Ecosystem active in?
The BFZ Ecosystem has active operations and community relationships across 20+ countries, including France, the Netherlands, Germany, Belgium, Spain, Italy, Portugal, the United Kingdom, Poland, Czech Republic, China, Japan, South Korea, India, Brasil, Colombia, Mexico, Canada, USA, South Africa, Nigeria, Kenya, Tanzania, Angola, Rwanda, Senegal, Cote d’Ivoire, Ghana, Togo, Benin, DR Congo,UAE, Saudi Arabia, Qatar and French overseas territories including Guadeloupe, Martinique, Guyane and La Réunion.
The European backbone includes formal partnerships in France, Italy, the Netherlands and Germany, forming a transnational consortium positioned for European cultural cooperation programmes.