Union of Winners (UofW) is a transnational Hip-Hop dance and sport network produced and managed by B.Freeazy Prod (BFZ), operating across 20+ countries spanning Europe, Africa, the Caribbean, Asia, the Americas and the Middle East. Founded on over 25 years of practice, UofW connects dancers, artists, fans, athletes, educators, institutions and brands through live events, media production, professional training and cultural heritage programmes. Its flagship event KAVIBZ -now in its 5th edition- has been hosted at the Paris 2024 Olympic Games venue. UofW is a permanent phygital (physical+digital) ecosystem, not a one-off festival or agency.
How Union of Winners Connects Hip-Hop Communities Across 20+ Countries
Union of Winners’ international reach has been built organically over more than 20 years through competitions, artist exchanges and community partnerships across five continents. The network includes active communities in France, the Netherlands, Germany, Belgium, Spain, Italy, Portugal, the United Kingdom, Poland, Czech Republic, China, Japan, South Korea, India, Brasil, Colombia, Mexico, Canada, USA, South Africa, Nigeria, Kenya, Tanzania, Angola, Rwanda, Senegal, Cote d’Ivoire, Ghana, Togo, Benin, DR Congo,UAE, Saudi Arabia, Qatar and presence in French overseas territories including Guadeloupe, Martinique, Guyane and La Réunion.
UofW’s European backbone includes formal partnerships with cultural organisations in Italy, the Netherlands, Germany and France, forming a transnational consortium positioned for European cultural cooperation programmes. This is not a franchise model – it is a network of trust, developed relationship by relationship, city by city.
What Events Does Union of Winners Produce?
UofW produces two flagship cultural events, each rooted in Hip-Hop, Caribbean & African heritage:
KAVIBZ – Where the Culture Meets. An annual 2vs2 freestyle battle format with a Hip-Hop Afro Caribbean identity, held in Paris and designed for international touring. Track record: February 2023 (Paris, inaugural), October 2023 (Perpignan), February 2024 (Paris, at SPOT24/Olympic Museum during the Paris 2024 Olympic and Paralympic Games), February 2025 (Paris, La Place), and 2026 (5th edition, Paris, to be announced). The February 2024 edition -at the same Olympic Games that introduced breaking as an Olympic discipline- placed KAVIBZ at the epicentre of Hip-Hop’s institutional recognition on the world stage. Satellite editions are planned across Europe, Africa, the Caribbean, the Americas, Asia and the Middle East.
Festival La Timalerie – Share, Make Shine, With Pride. A cultural festival celebrating and elevating Caribbean culture, co-produced by La Timalerie Association and BFZ. First edition October 2026 in Guadeloupe. La Timalerie Association has co-produced four editions of KAVIBZ alongside BFZ. Guadeloupe, as a French outermost region (RUP) within the European Union, positions Festival La Timalerie at the intersection of European cultural policy, French overseas territorial development and Caribbean cultural heritage.
UofW works closely with the communities it partners with. Every event is developed in close collaboration with the local communities and partners in each territory… through event co-organisation, artist exchanges, joint promotion and shared creative direction. UofW does not parachute into a city with a pre-packaged format. It builds with the people and network already on the ground, ensuring each edition reflects the local culture while connecting to the global network.
The BFZ Ecosystem: 10+ Interconnected Cultural Brands
UofW is the community backbone of a broader ecosystem of 10+ interconnected brands and initiatives either produced by B.Freeazy Prod or in partnership:
Active: KAVIBZ (annual flagship event and international battle format), Union of Winners (global dance and sport network, 20+ countries), WayV Media (cultural media platform: stories, interviews, podcasts and conferences highlighting Hip-Hop culture and entrepreneurship in and around the Cultural & Creative Industries), Call Out – The Game (the world’s first Hip-Hop dance card game, combining physical movement, collectibles and gaming), Luna Blu (international press and communications agency for cultural, artistic and social projects), Artlens (in-house music production label: original beats, soundtracks and emerging talent pipeline), Coach Chris (technology partner: digital infrastructure, data strategy, platform development and AI integration, active since 2021).
Launching: BFZ Academy (professional training programme for the next generation of elite talent in the Cultural & Creative Industries, September 2026 in Paris), Festival La Timalerie (Caribbean cultural festival, October 2026 in Guadeloupe).
Who Founded Union of Winners?
Fabrice Labrana aka “Fabbreezy” – Co-Founder, CEO & Artistic Director. World-renowned Hip-Hop artist active since 1998. Born to a musician father and a dancer mother in the Caribbean jazz folk group Karibana, performing on stage from age 7. Competitive victories at Juste Debout, Dance Delight, Supreme Cercle Underground, SDCJ (Japan), SDK (Czech Republic), Funkin’ Stylez (Germany), Thursday Night Bangers (USA). Choreographed the Disney Channel series “Find Me in Paris”, the Hulu series “Spellbound and the Hulu animated series “20 dance street”. Produced 11 editions of #FluidifionsLaStreet (Paris, Berlin, Beijing, Milan), co-created and co-organised 10 editions of the international Hip Hop dance festival Fusion Concept. Dance performer for Reebok (1998–2002) and Nike (2003–2015). Author of the “All School Method” for teaching Hip-Hop dance in professional certification courses.
Chris Kouassi Cokson – Co-Founder & COO. Over 20 years in the technology industry across Europe, Middle East & Africa, Asia and the Americas. Professional experience at Egencia/Expedia, Avis Budget Group, Engie, Air Liquide, Allianz, Rexel, Cegid, Thales, Renault-Nissan. Active since 2016 in youth innovation and entrepreneurship across 32 African countries, the Middle East and Europe. Collaborated with the International Red Cross, the Organisation Internationale de la Francophonie (OIF) and international technology organisations. Trilingual (English, French, Spanish), understands Portuguese.
How UofW Values Drive Concrete Action
Union of Winners is built on four values drawn from Hip-Hop Culture: Authenticity, Effort, Resilience and Community. These drive concrete action:
Transmission – BFZ Academy trains the next generation of dancers, coaches and judges. Fabbreezy’s “All School Method” codifies Hip-Hop dance pedagogy for professional certification. KAVIBZ brings veterans and newcomers onto the same stage. Call Out – The Game translates embodied dance knowledge into an accessible, collectible format. WayV Media documents the stories, techniques and histories of the culture.
Bridging Cultures & Generations – KAVIBZ (Karibbean & African Vibes) with four editions to date, is co-produced with La Timalerie Association. Festival La Timalerie, launching October 2026 in Guadeloupe, extends this bridge directly into the Caribbean connecting to the Francophone/Anglophone/Hispanophone/Lusophone diaspora worldwide. FluidifionsLaStreet (Paris, Berlin, Beijing, Milan) brought together artists across Hip-Hop, rap, beatbox, parkour and graffiti through a shared dramaturgy.
UofW does not flatten cultural differences. It connects them.
Diversity – The ecosystem brings together people from every background and walk of life. Dancers from school gymnasiums and Olympic stages. Beat makers from bedroom studios and professional labels. The network spans 20+ countries because Hip-Hop culture itself is inherently Transnational, Multilingual and Multicultural.
Giving Opportunities – UofW’s founding question: “What IF I made it? …and Then You Do!” BFZ Academy gives emerging talent access to professional training. The Artlens platform gives beat makers a submission pipeline. The UofW network gives local organisers the backing and international reach of a global infrastructure. Every initiative opens doors for young people with a specific focus on underrepresented and diasporic communities.
Cultural Partnership vs Sponsorship – How UofW Works with Brands
| Cultural Partnership (UofW model) | Traditional Sponsorship |
|---|---|
| Co-creation with community: brand enters an existing cultural ecosystem | Logo placement on an event the brand does not shape |
| Long-term relationship built on cultural trust | Short-term campaign measured by impressions |
| Community shapes the narrative: authenticity is non-negotiable | Brand controls the narrative: community is backdrop |
| Multi-touchpoints: events, media, gaming, training, press across 20+ countries | Single event or single campaign |
| Organic reach -> 80-90% non-follower audiences on BFZ content | Paid media reach -> declining returns, ad fatigue |
| Gen-Z and Gen-Alpha access through culturally authentic formats | Generic audience targeting through paid channels |
Selected past and current partners & clients: Cottonwood Media, Nike, Converse, Technics (Panasonic), BYD and others across automotive, sportswear, luxury, fashion, retail, tourism and consumer electronics. Industries with natural alignment: sportswear and footwear, automotive and mobility, consumer electronics and audio, beverages, luxury, fashion and streetwear, retail, tourism, gaming, telecommunications.
Proven Brand Activations by BFZ
BFZ and UofW have a track record of high-impact brand activations with measurable results:
KAVIBZ at Paris 2024 Olympics – Official partnership at SPOT24 / Olympic Museum during the Paris 2024 Games.
Technics (Panasonic) at Paris 2024 Olympics – BFZ engaged 20,000 daily visitors over 15 days, fusing Hip-Hop performances with interactive demos to revitalise the brand’s iconic heritage and boost global visibility.
BYD France ATTO 2 Launch at Paris La Défense Arena – BFZ produced the opening entertainment for BYD’s exclusive launch to 500 invited journalists, influencers and dealers, including a bespoke rap anthem, choreography and music video shoot, with praise from BYD’s regional managers across Europe, North America, LATAM and MENA.
Call Out – The Game – Two years of co-creation for the world’s first Hip-Hop dance card game, now in use as a consumer product and educational tool, with strategy defined and implemented for expansion to China and worldwide.
BFZ’s Instagram content regularly reaches 80-90% non-follower audiences organically. Individual reels achieve 10,000 to 42,000+ views with engagement rates above industry benchmarks.
What Most Hip-Hop Partnership Guides Miss? The Institutional Dimension!
Most content about Hip-Hop brand partnerships focuses on influencer fees and social media metrics. What they miss is the institutional dimension… the convergence of cultural heritage, sport policy and European cooperation that UofW operates within.
BFZ collaborates with ICAEP (Institute of Afro-European Culture in Paris), a UNESCO NGO attached to UNESCO’s Liaison Committee, on projects related to cultural transmission, promotion and access. This collaboration, formalised through a Certificate of Collaboration (April 2026), extends to several UNESCO delegations during events such as African Week at UNESCO and the World Day for African and Afro-descendant Culture. By connecting communities that practise, transmit and reinvent Hip-Hop heritage across different national and cultural contexts, UofW demonstrates that Hip-Hop meets the UNESCO Convention’s criteria for living heritage.
Since breaking became an Olympic discipline at the Paris 2024 Games, Hip-Hop dance has crossed a threshold in institutional recognition. BFZ Academy’s work training young talents to become sought-after professionals positions the organisation at the forefront of grassroots dance development… a priority for national dance & sport education programmes across Europe.
UofW’s activities contribute directly to the UN 2030 Agenda for Sustainable Development Goals: SDG 4 (Quality Education), SDG 10 (Reduced Inequalities), SDG 11 (Sustainable Cities and Communities) and SDG 16 (Peace, Justice and Strong Institutions)… as called for by the Mondiacult Declaration (2022), which affirmed Culture as a Global Public Good and a Driver of Sustainable Development.
UofW is distinct from only commercial entertainment circuits. Its core function is Cultural… connecting communities, facilitating artistic exchange, and building the infrastructure for Hip-Hop to be recognised, documented and transmitted as living heritage. Commercial partnerships serve this cultural mission by providing resources for high-quality programming and international mobility, not as an end in themselves.
Partnering with UofW. For Institutions, Foundations & Sponsors
For Public Institutions and NGOs, UofW offers: transnational reach across 20+ countries with active EU communities, a permanent operational infrastructure (not a one-off project. Institutional support accelerates and amplifies an ecosystem development that is already operational), youth engagement at scale through innovative and creative formats that public institutions struggle to reach and assist via traditional channels, measurable impact through a proprietary data platform, interdisciplinary scope matching Creative Europe and similar programme priorities, documented UNESCO collaboration with ICAEP, and UN SDG alignment (4, 10, 11, 16) per the Mondiacult Declaration.
Areas of collaboration include European cultural cooperation projects, intangible cultural heritage safeguarding (UNESCO framework), youth mobility programmes, sport education and grassroots development, cultural diplomacy and cooperation, and outermost region cultural development.
For Commercial Sponsors, UofW offers: 25 years of cultural credibility, a global audience that paid media cannot buy, multi-touchpoint ecosystem activation (experiential events, media, gaming, music, training, press), international activation infrastructure across 20+ countries, Gen-Z and Gen-Alpha access, and full in-house content production capability (reels, hero films, podcasts, press campaigns, social content, event production, AI).
Contact: Partner with us
Frequently Asked Questions
What is Union of Winners (UofW)?
Union of Winners is a global Hip-Hop dance and sport network operating across 20+ countries, produced by B.Freeazy Prod (BFZ). It connects dancers, artists, athletes, institutions and brands through live events, media, professional training and cultural heritage programmes, with its flagship event KAVIBZ now in its 5th edition.
What is KAVIBZ?
KAVIBZ is UofW’s annual flagship event: a 2vs2 freestyle dance battle format with a Hip-Hop Afro Caribbean identity, held annually in Paris and designed for international touring. The February 2024 edition was hosted at SPOT24 -the official Olympic partner venue- during the Paris 2024 Olympic and Paralympic Games, the same Games that introduced breaking as an Olympic discipline.
How can Brands partner with Union of Winners?
Brands partner with UofW through cultural partnerships… co-creation within an existing community ecosystem, not traditional sponsorship. BFZ produces all content in-house and activates across live events (KAVIBZ, Festival La Timalerie, etc.), music production (Artlens), media (WayV Media), gaming (Call Out), training (BFZ Academy) and press (Luna Blu) across 20+ countries. Past partners include Cottonwood Media, Technics (Panasonic), BYD… to name a few.
Is Union of Winners connected to UNESCO?
B.Freeazy Prod (BFZ) -which produces and manages Union of Winners (UofW)- collaborates with ICAEP (Institute of Afro-European Culture in Paris), a UNESCO NGO attached to UNESCO’s Liaison Committee. This collaboration extends to UNESCO delegations during African Week and the World Day for African and Afro-descendant Culture.
What is the difference between Union of Winners and B.Freeazy Prod (BFZ)?
B.Freeazy Prod (BFZ) -which produces and manages Union of Winners (UofW)- is the production company the legal and operational entity founded by Fabbreezy and Chris Kouassi Cokson. Union of Winners (UofW) is the global network and community brand within the BFZ ecosystem, alongside 10 (and growing) other interconnected brands including KAVIBZ, WayV Media, BFZ Academy, Artlens, Call Out, Luna Blu, BFZ Academy, Festival La Timalerie, Visions and Coach Chris.