Call Out – The Game is the world’s first trading card game (TCG) based on Hip-Hop dance moves (breakdance and soon Hip-Hop freestyle), created by Ardoin Elias, Berkane Raphaël and Parent Jérémie with B.Freeazy Prod (BFZ) supporting as a strategic partner. Version 1 converts breaking dance moves into collectible card mechanics: each card represents a specific physical move with its scoring criteria, cultural context and competitive value. Version 2, launching September 2026, expands from breaking into Hip-Hop freestyle. Call Out is simultaneously a consumer product (sold direct and through retail), an educational tool (integrated into BFZ Academy Cohort 1’s curriculum), a cultural archive (converting embodied dance knowledge into a collectible, accessible format), and a gaming product (playable as a standalone TCG). A global expansion strategy for China and international markets has been defined and is being implemented.
Who created Call Out – The Game, and what Role does BFZ play?
Call Out – The Game was created by Elias Ardoin, Jérémie Parent and Raphaël Berkane… the founding team behind the game’s design, mechanics and product development. B.Freeazy Prod (BFZ) operates as a strategic partner bringing 25+ years of Hip-Hop community access, the BFZ Academy training infrastructure, the Union of Winners network spanning 20+ countries including the KAVIBZ event platform, and BFZ’s production and press capabilities (WayV Media, Luna Blu) to the partnership.
This structure is deliberate: Call Out remains an independently created product with its own founding team and creative direction, while gaining direct access to one of the most established Hip-Hop cultural infrastructures in Europe through BFZ’s board involvement. For Call Out, this means cultural authenticity built in at the founder level (the creators are dancers and practitioners themselves) plus distribution, training integration and event activation through BFZ’s ecosystem. For BFZ, it means a board seat and equity position in a product category -Hip-Hop dance gaming/edutainment- that did not previously exist.
How Call Out – The Game works: Mechanics and Cultural Design
Call Out – The Game is designed as a TCG with mechanics that mirror the competitive logic of Hip-Hop dance battles. Each card represents a specific dance move or style element with attributes covering power, musicality, creativity and cultural roots. Players build decks and face off in turn-based gameplay that simulates the call-and-response structure of a dance battle.
The game is playable by people with no dance knowledge -making it an access point into Hip-Hop dance culture for audiences who would not otherwise engage- while remaining deep enough for practitioners to use as a codification tool for their own technique knowledge. Two years of co-creation went into V1’s development, involving dancers, gamers and cultural advisors from the founders’ and BFZ’s combined community networks.
From V1 to V2: Breaking to Hip-Hop Freestyle
| Call Out V1 | Call Out V2 (September 2026) |
|---|---|
| Breaking moves only | Hip-Hop freestyle |
| Consumer product & cultural archive | Adds educational use: core training methodology for BFZ Academy Cohort 1 |
| Direct sales and limited retail | Direct sales, retail, plus global expansion strategy including China |
| 2 years of co-creation with dancers, gamers, cultural advisors | Field-tested through selected workshops at JPJD China and BFZ Academy Cohort 1 training (Sept 2026) |
Call Out as Educational Tool: How BFZ Academy integrates the Game
BFZ Academy Cohort 1 (Paris, September 2026) integrates Call Out V2 decks as a core training methodology: one of the concrete outcomes of BFZ’s board and strategic partnership with Call Out’s founding team. Dancers learn the move each card represents, practice it in the studio, and then engage with the card mechanics reinforcing the technique through game mechanics rather than repetitive drilling. This approach addresses a specific pedagogical problem in Hip-Hop dance teaching: how to codify embodied knowledge -movement that lives in the body- in a format that can be studied, revised and shared outside the studio.
The card format makes BFZ Academy’s All School Method portable… a dancer can study their deck on a train, share cards with a peer, and trade techniques in the same gesture that collectors trade cards.
The top 5 graduates of BFZ Academy Cohort 1 are integrated into the Call Out V2 curriculum as representative dancers, meaning their own technique is documented on cards that will be sold, traded and used by Hip-Hop communities globally.
No other dance training programme in Europe uses this methodology.
How Brands can Partner with Call Out – The Game
Call Out – The Game offers brand partnership opportunities across product, education and international expansion. Sponsored card series and co-branded deck releases place a brand directly within a collectible cultural product… not as an advertisement, but as part of the artefact itself. Integration into brand activations in the Union of Winners (UofW) network spanning 20+ countries (for ex. at KAVIBZ events) connects the game to UofW live events, and educational programme sponsorship through BFZ Academy places a brand inside the training infrastructure for the next generation of Hip-Hop dance professionals.
The global expansion strategy for China and international markets -already defined and being implemented- offers international brand partners access to a TCG-meets-dance-culture product entering a market where trading card game culture is deeply embedded. Brand partnerships activated through the BFZ ecosystem benefit from BFZ’s production capability, press network (Luna Blu), media coverage (WayV Media) and digital infrastructure (Limitless Mind)… meaning a Call Out partnership reaches BFZ’s full production capability as well as the game’s own founding team and distribution.
Contact: Partner with us
What Most Gaming and Dance Crossover Products miss: The Cultural Authority Gap
Most gaming products that engage with dance culture are designed by game studios, not by dancers. They treat movement as content -as visual spectacle to be rendered in animation- rather than as cultural knowledge with specific practitioners, histories and community values attached.
Call Out – The Game was designed from inside the culture: every move on every card was selected, named and described by Hip-Hop dance practitioners with deep community knowledge – the game’s founders themselves, supported by BFZ’s 25+ years of Hip-Hop community access as strategic partner. This is the difference between a product that the culture adopts -because it recognises itself- and a product that the culture rejects because it sees itself misrepresented.
The gaming industry has not yet built this bridge credibly at scale, which is why Call Out’s global expansion strategy, including China -where TCG culture and Hip Hop are deeply embedded- represents a genuine market opening rather than a niche cultural product seeking an audience.
Frequently Asked Questions
What is Call Out – The Game?
Call Out – The Game is the world’s first trading card game based on Hip-Hop dance moves, created by Ardoin Elias, Berkane Raphaël and Parent Jérémie with B.Freeazy Prod (BFZ) as strategic partner. V1 features breaking moves; V2 (September 2026) expands to Hip-Hop freestyle. It is a consumer product, an educational tool used in BFZ Academy, and a cultural archive -Hip-Hop dance gaming/edutainment- converting embodied dance knowledge into a collectible, accessible format.
Who created Call Out – The Game?
Call Out – The Game was created by Ardoin Elias, Berkane Raphaël and Parent Jérémie… the founding team responsible for the game’s design, mechanics and product development. B.Freeazy Prod (BFZ) is a strategic partner bringing 25+ years of Hip-Hop community access, the BFZ Academy training infrastructure, the Union of Winners network spanning 20+ countries including the KAVIBZ event platform, and production/press capabilities (WayV Media, Luna Blu) to the partnership.
How do you play Call Out – The Game?
Call Out – The Game is a turn-based TCG where players build decks from dance move cards and compete in gameplay that mirrors the call-and-response structure of a Hip-Hop dance battle. Cards have attributes covering power, musicality, creativity and cultural roots. The game is playable by people with no dance background, while remaining deep enough for practitioners to use as a technique codification tool.
Where can I buy Call Out – The Game?
Call Out V1 decks are available for purchase through direct channels. V2 (September 2026) is available for pre-order from July 2026, with decks shipping September 2026. V2 expands from breaking into Hip-Hop freestyle and is used as the curriculum tool in BFZ Academy Cohort 1.
Visit Union of Winners (UofW) Shop for purchase and pre-order details, or follow the official Call Out channels.
How can Brands partner with Call Out – The Game?
Call Out – The Game offers brand partnership opportunities including sponsored card series, co-branded deck releases, integration into brand activations in the Union of Winners (UofW) network spanning 20+ countries (for ex. at KAVIBZ events), and educational programme sponsorship through BFZ Academy. A global expansion strategy for China and international markets is being implemented. Through BFZ’s strategic partnership, brand partners can access both the game’s founding team and BFZ’s production, press and event infrastructure.
Contact: Partner with us