ABOUT US
OUR MISSION 🎯
At B.FREEAZY PROD (BFZ), our mission is to bridge the worlds of Hip Hop culture and global brands by creating unforgettable experiences, innovative content, and strategic activations.
We exist to elevate the community, empower talents, and help brands speak authentically to Gen-Z and Millennials through culturally-rooted, high-impact campaigns across music, dance, fashion, technology, and lifestyle.
OUR VISION 🌍
We aim to become the #1 creative and cultural agency globally trusted by brands seeking authentic connections with Hip Hop communities and youth culture.
By blending artistic excellence with cutting-edge marketing and technology, we envision a future where Hip Hop is not only heard and seen — but actively shapes innovation, brand storytelling, and consumer engagement worldwide.
OUR CORE VALUES 🧭
- Authenticity – We stay rooted in the real values of Hip Hop: “Peace, Love, Unity, and Having fun“.
- Creativity – We innovate constantly — across Disciplines, Formats, and Cultures.
- Impact – We create meaningful Experiences that Resonate emotionally and generate real results.
- Collaboration – We believe in Collective success and Cross-cultural synergies.
- Excellence – From street to stage, from underground to mainstream — we deliver World-class quality.
- Empowerment – We Uplift communities, spotlight emerging voices, and Invest in future generations.
MEET OUR FOUNDERS
💥 FABBREEZY
Culture Architect, Hip Hop World Champion, Global Creative Leader
Few names resonate across the global hip hop dance landscape like Fabbreezy. With a legacy forged on international stages, he’s not only a Hip Hop World Champion but a true cultural ambassador. From electrifying battle arenas in Tokyo, LA, and Paris to performing in Michael Jackson’s Thriller Live, and touring with Mariah Carey, George Michael, Chris Brown, and Matt Pokora to name few, his talent speaks volumes.
Brand Whisperer: With 16+ years of hands-on experience, Fabbreezy led and executed major marketing activations for Reebok (4 years) and Nike (12 years) across Europe and the globe—seamlessly connecting urban communities to iconic brands.
Global Network Builder: He’s cultivated an elite international network of top-tier artists, influencers, event organisers, and dance institutions from Seoul to São Paulo, New York to Nairobi—making B.FREEAZY PROD (BFZ) a gateway to the most authentic and far-reaching Hip Hop collaborations.
Visionary Event Creator: For 10 years, he built one of the world’s most respected Hip Hop Tournaments in Paris, with pre-selections in over 20 countries—cementing his reputation as a cultural engine across continents.
🚀 CHRIS KOUASSI COKSON
Agile & Strategic Spirit, Digital Transformer, Serial Entrepreneur
Chris brings 20+ years of business acumen and digital innovation to the creative powerhouse that is B.FREEAZY PROD (BFZ). With a background in several industries such as automotive, tech, and global transformation consulting to name a few, he turns bold innovative and cultural ideas into scalable, revenue-driving ventures.
Global Transformation Specialist: Chris has advised and trained C-level executives and product teams at top-tier companies like De’Longhi/Kenwood/Braun, Renault, Givaudan, Egencia (Expedia), El Corte Inglés, Avis Budget Group, Lastminute.com, Engie and La Caixa to roll out innovative tech solutions and cultural transformation programs worldwide.
Serial Entrepreneur: With ventures spanning automotive, football, eCommerce, and cultural marketing, he turns ideas into impactful realities—across Europe, the Middle East, and Africa. His strategic leadership powers the expansion and structure behind B.FREEAZY PROD (BFZ)’s most ambitious initiatives.
Together, they combine artistic brilliance and strategic mastery to drive B.FREEAZY PROD (BFZ)’s global mission:
Connecting brands with Hip Hop culture in ways that are Powerful, Profitable, and Profoundly Human.
Traditional music and dance styles -such as Rock, Jazz, Contemporary, Classic, Flamenco, etc.-across the world have increasingly drawn inspiration from Hip Hop in the past 30 years. This influence often appears in choreographic structure, musicality, movement vocabulary, and cultural expression.
