Project Details
B.FREEAZY PROD (BFZ) helped Technics engage 20,000 daily visitors at Paris 2024 Olympics, fusing hip-hop performances with interactive demos to revitalize their brand’s iconic heritage and boost global visibility.
Client: Technics (Panasonic Corporation)
Industry: Consumer Electronics and Sports Marketing
Project: Marketing activation at the Paris 2024 Olympics’ Official Urban Venue, Place de la Concorde
Objective: To leverage the Olympics’ visibility to showcase Technics’ iconic turntables and reconnect with hip-hop culture enthusiasts.
Challenges: As an Olympic World Partner, Technics aimed to revitalize its brand image by tapping into its historical connection with hip-hop culture. The goal was to attract and engage the 20,000 daily visitors over 2 weeks at the urban sports venue through interactive and entertaining experiences.
Our Solutions:
- Strategic Planning: Collaborated with Technics’ marketing team to refine objectives and storytelling, ensuring the activation was cohesive and compelling.
- Artistic Direction: Designed interconnected shows featuring diverse dance styles (breaking, hip-hop, afro, krump, Caribbean vibes) to keep the audience engaged.
- Talent Management: Selected a dynamic team of dancers, DJs, and MCs to represent various facets of hip-hop culture.
- Choreography and Coordination: Created choreographies and organized training sessions, rehearsals, and live performances over the two-week event.
- On-Site Supervision: Managed the activation daily to ensure smooth execution and audience participation.
- Content Creation and PR: Provided social media services, including videography, photography, community management, and public relations, to amplify the event’s reach and capture its vibrant atmosphere.
Outcomes:
- Successfully engaged thousands of visitors, enhancing Technics’ brand visibility and connection with both young and adult audiences.
- Showcased Technics’ products through interactive experiences, boosting interest and potential sales.
- Generated valuable content for social media and press coverage, extending the activation’s impact beyond the event.
