Project Details
See how we spearheaded a 10-city tour in China, hosting workshops and battles post-pandemic to inspire local hip-hop communities, further bridging cultural gaps and boosting brand expansion in Asia.
Co-Organisers: JPJD – Chinese Hip-Hop Event organiser x BFZ
Industry: Entertainment, Cultural Exchange, Education
Project: Three-week national tour across 10 cities in China
Objectives: To support the post-pandemic resurgence of China’s hip-hop dance community by providing workshops, judging battles, and fostering international cultural exchange.
Challenges:
After the pandemic, China’s rapidly growing hip-hop community sought to reconnect with global influences to rejuvenate local interest and participation. There was a strong desire to host international figures who could inspire and educate dancers and enthusiasts across the country.
Our Solutions:
- Leveraging Expertise: Our co-founder, Fabbreezy, who has been instrumental in introducing hip-hop to China since 2004, led the initiative.
- Tour Coordination: Partnered with our local organizers we’ve known for 20 years to plan a comprehensive tour covering 10 major cities over three weeks.
- Workshops and Classes: Conducted daily public and private classes, catering to participants from China, Japan, South Korea, and beyond, spanning all age groups.
- Judging and Mentorship: Served as a judge for multiple dance battles, providing constructive feedback and mentorship to emerging and advanced talents.
- Community Engagement: Engaged with local communities to strengthen ties and promote the growth of hip-hop culture in the different regions.
Outcomes:
- High Participation: Classes and battles were packed, indicating a strong resurgence of interest and engagement within the hip-hop community.
- Cultural Impact: The tour not only revitalized the local scene but also reinforced international connections, fostering a sense of global community.
- Strategic Advancement: Established a foundation for our company’s strategic expansion in Asia, opening doors for brands to connect with a passionate and growing consumer base.
Opportunities for Brands:
- Companies looking to effectively reach Chinese consumers and boost their brand image can leverage our deep connections and expertise in the region’s hip-hop community. We can assist you in engaging with this vibrant market or you can collaborate with us on upcoming projects.
